You can have loyalty cards from as many shops as you want, so it’s not inherently anti-competitive. They’re not even particularly meant to encourage loyalty, they’re a way to track what individuals buy over multiple trips and then deliver targeted advertising. The non-loyalty-card prices are high to ensure that customers are incentivised to sign away their data.
Well, they used to encourage loyalty because it was feasible to collects points and convert them into tangible things (e.g. My parents used to get trips to theme parks etc). Points are almost worthless now so there’s no incentive to stick with one shop. I end up going to 3 or 4 different shops to get what I need due to price.
You can have loyalty cards from as many shops as you want, so it’s not inherently anti-competitive. They’re not even particularly meant to encourage loyalty, they’re a way to track what individuals buy over multiple trips and then deliver targeted advertising. The non-loyalty-card prices are high to ensure that customers are incentivised to sign away their data.
Well, they used to encourage loyalty because it was feasible to collects points and convert them into tangible things (e.g. My parents used to get trips to theme parks etc). Points are almost worthless now so there’s no incentive to stick with one shop. I end up going to 3 or 4 different shops to get what I need due to price.