Behavioural metadata extraction underpins the ‘surveillance business model’, which we think has been shown to undermine democracy. We think it may too enable: manipulation of individual voting at scale via social media microtargeting, spreading fake news, increasing big tech power, mistrust of govs, opinion polarisation, victimisation. RTB [Real Time Bidding] system data can be accessed by anyone, not just advertisers.
Data is sold through Real Time Bidding (RTB) system which is easily accessible and data may be de-anonymised.
Tony Blair’s in 2006 originally, then it got binned off for a while, but came back under the Tory/Libdem coalition, which has gradually morphed into what we now use. More info on wiki page
Sadly doesn’t give us a very good idea behind the intent without, as you say, reading a lot more about it.