• Bonehead@kbin.social
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    7 months ago

    IKEA in North America pronounces it I-Key-Ah in their commercials. That’s directly from the company itself. If they are OK with accepting the different pronunciation of their own name, then why am I expected to say it the European way? That goes for Suse and Asus as well, since they’ve been called Soos and Ace-sus for years before they decided to “correct” everyone.

    • atzanteol@sh.itjust.works
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      7 months ago

      “they’ve been called soos” is not the same as “their name is pronounced soos”. If they state it as an acceptable pronunciation (similar to ikea) then that’s different. They instead released a video telling people how to say it correctly.

      • Bonehead@kbin.social
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        7 months ago

        They released a joke video, as evident by the singing and the fact the kids still said it “wrong” at the end. I think they are very aware and understand that people will still call them Soos.

        • atzanteol@sh.itjust.works
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          7 months ago

          I think they are very aware and understand that people will still call them Soos.

          And yet it is still an incorrect pronunciation. You can’t dispute that. Just because you will “do what you want to” doesn’t mean it’s right. Own it - you say the word wrong.

          • Bonehead@kbin.social
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            7 months ago

            I never disputed it. I said I don’t care. They can pronounce it however they want. In regular conversation with people around me, I’ll call it whatever I want.