I don’t know if they’re aware of this, but they’re also urging users to ditch Microsoft as a matter of course.

I think it’s primarily targeting the handheld gaming market

You can also sideload epubs, borrow books from libraries on Overdrive and read articles online, etc. It’s way easier on the eyes than screens that rely on refresh rates (which also make them better to use before sleep), they have long battery life. And it’s a lot lighter than carrying books around.

They have a lot of advantages over other platforms for reading.