Videos anywhere from 10 to 60 minutes at an anxiety inducing attention disorder riddled pace. Yet all the information can usually be boiled down to a 5 to 10 minute read. It makes no sense. But actually it does because these “infuencers” are modern day infomercial salesmen. The point is to keep you watching so eventually you’ll be persuaded to purchase product. Unfortunately I think probably anyone under maybe 25-30 has no clue wtf an infomercial is so the analogy is lost on those who could use it the most.

This happened in the earlier years of Android. Developers were FOSS until people helped them get the app to a polished state. Then close it and charge money. Make a big push to promote the paid app.