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Cake day: June 10th, 2023

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  • It wouldn’t make them available to more people, it would make deeper sales available to certain storefronts. Right now, Valve says that if you want to do business with them, and you offer a discount on another storefront, that same discount must be reflected in the Steam price when it sold for a discount on Steam. What the lawsuit says is that Publishers should be allowed to publish whatever discount they want on whatever site they want. That sounds like a better deal to consumers, but what it does is open the door for anti-competitive loss-leaders.

    It’s the same strategy that companies like Wal-Mart have employed to gain marketshare. They come in, sell everything at a loss to drive out competition, and then raise the prices to the same price the competition was charging. They haven’t given the consumers a better option, they’ve only ensured that they don’t have another choice. If you look at Valve and you look at Epic, you can easily see who has the deeper pockets: Valve is worth a little over $3 Billion from what I can tell, while Epic is worth over $40 Billion. If Epic wants to sell at a loss to drive Steam out of business, they can, easily. As a matter of fact, they’ve already tried this by offering the free weekly games that they do.

    I’d wager that if this goes through and Steam loses, we’ll see that free weekly game go away, and then large doorbuster sales of everything on the site just to undercut every steam sale as it happens. Where are you gonna buy that new game at? Steam where it’s full price, or Epic where it’s half price? What about the Steam Winter Sale? Will you buy the game for 80% off, or go over to Epic offering it at 90% off with a $10 coupon for another game on the site? Pretty soon you’ll only be shopping on Epic, and once Steam is gone, Epic can charge whatever they want. It’s the long game. They don’t need to be profitable today. They just need to show their shareholders the path.


  • It’s actually kinda the opposite. It’s claiming that Valve makes deals with publishers that use Steam forcing them to maintain price parity with other storefronts. So, if you want to discount a game on something like Fanatical, you’d have to run the same discount on Steam, you can’t just have one or the other. I don’t want to put on the ol’ tin foil hat, but it reeks of Epic. Epic wants to run cheap sales through their storefront that Steam won’t get, so they can pull users away from Steam. If they both have the same discounts, then Epic can’t get the upper hand. That is complete conjecture on my part, but it fits with Epic’s shit strategies. Instead of making something that brings people to them, they want to kill off the competition through anti-competitive practices. It’s the same thing they are doing by signing exclusivity contracts with third-party developers.