

I have a problem with their methodology, although I concede that better metrics would be hard to find.
I’ve known a number of right-wing people that own and love their Prius. They are the “cheap bastard” type, and it’s hard to argue with the value (albeit not the styling nor associations) of a Prius.
That’s where the “cheap bastard” part kicks in. The desire to spend less money outweighs things like social acceptance.