Idk, maybe they get all the analytics, like someone else mentioned.

I just know there are “ads” on government websites I’ve seen that don’t necessarily follow the traditional concept of what we’ve come to know as advertisements, but are adverstments none the less. How they’re set up, and what function they serve beyond directing people to a different place, is beyond me.

Maybe I should have phrased it differently… Adverstments aren’t always from sketchy companies stealing your info, sometimes they’re from sketchy governments too…

Maybe they’re ads for their own government services? Technically, an adverstment doesn’t have to just be for skeezy companies trying to steal your info or money.

Like your on the drivers license pages and you see a space on the side that “advertises” getting your license renewed. It’s more flashy and draws attention more than just a link to help people find what they’re looking for easier.

Not in the UK, but my official city page has 3 advertments prior to getting to the body of the page (which is the offical link tree). One for reporting a concern, one for the recreation department, and a rotating one for more receration stuff and the transparency department.