From login/paywalled Financial Times article that this is citing:

Data from Similarweb shows active daily users in the UK have dropped from 8mn a year ago to only around 5.6mn now, with more than a third of that fall coming since the summer riots.

But compare with GOG then. They sell games, you download them with no DRM so you own the download essentially.

This is the model digital media should take, frankly. Anything less may as well be misleading marketing, as far as I’m concerned.

this is too perfect

Commenting to indicate my shared interest in this (despite the other comments suggesting the unlikelihood of such an option emerging).