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Cake day: August 5th, 2023

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  • It is more that they are not growing, and that means dying in their business model. By not reporting an accurate metric of user engagement, they are hiding the stagnation or loss. Background logins from apps are likely also hiding the real picture of user engagement. Without active user engagement they lose their revenue, data harvesting and advertising.

    So there are signs that they are in a downturn, which will lead to irrelevance and failure.