I think a long time ago a vicious cycle began in the advertising space where predatory ads had more incentive to pay for ad space, so sensible people start to perceive ads in general as predatory. Now no sensible advertiser that’s trying to promote a legitimate product for legitimate reasons will do so by buying ad space, thus reinforcing the increasingly accurate perception that all ads are predatory.
I’m not convinced he really believes that OpenAI is going to roll out AGI in the next ten years, but I’m completely sure he’s determined that it’s a good marketing strategy to make people believe that he believes it.