Oooff … I don’t think it’s like MKBHD to come down so hard on a product. But this thing seemed weird (and probably dumb) when it was launched and so I guess this lines up.
Not that a wearable assistant doesn’t make some sense, but some former Apple higher ups who think they’re good enough to disrupt the smartphone market by … checks notes … relying entirely on other companys’ new/untested/problematic/maybe-just-shit AI services and pretending that all of the other “smart” devices we have just don’t exist in some sort of volley in the ongoing platform wars … really does kinda epitomise all of shittiness of the current tech world.
Most products should validate their assumptions before they even start laying down designs, code, or hardware. If it’s super cutting edge (like this one) there is a temptation to question the feedback and get into ‘build it and they will come’ mode.
But most of the time, testing with real users and validating the revenue model is the prudent path. Hopium is not a currency.