Cleantech is a very dynamic sector, even if its triumphs are largely unheralded. There’s a quiet revolution underway in generation, storage and transmission of renewable power, and a complimentary revolution in power-consumption in vehicles and homes…
But cleantech is too important to leave to the incumbents, who are addicted to enshittification and planned obsolescence. These giant, financialized firms lack the discipline and culture to make products that have the features – and cost savings – to make them appealing to the very wide range of buyers who must transition as soon as possible, for the sake of the very planet.
The author focuses on the danger of startups dying out and therefore bricking your devices, but another major problem with startups is that they are VC-backed, and those VC investors are expecting the exact same unsustainable growth that the incumbent “market leaders” are chasing in their enshittification journeys. When the startups don’t die, they will also ‘have’ to enshittify, to satisfy investors.
It’s not enough for our policymakers to focus on financing and infrastructure barriers to cleantech adoption. We also need a policy-level response to enshittification.
Sadly, this is the impossible part. Policymakers (at least in the US) will never prioritize consumers over companies.
Honestly, the best we can ever hope for is a law mandating that it’s no longer illegal to modify your tech if the company who operates it dies, or shuts down the backend server infra, but this will be opposed by basically every company out there (including if not especially video game companies, who won’t want to potentially have to allow people to develop and operate private servers for defunct MMOs).
I think the easiest solution to this is just not to have all the ”smart” features in the first place.
In regards to reducing emissions, I get that these smart features can increase efficiency, but, does that offset the emissions of manufacturing the additional hardware needed? most people won’t set up things like load shifting, or live in areas where variable priced power just isn’t a thing, so that efficiency is only really realized by a fraction of the units.
Things like heat pump heaters are incredibly efficient systems, even without the smart features. I think we would be better served by focusing on getting these made as efficiently, repairably, and cheaply as possible. And then getting them in to as many hands as possible. Packing them full of smart features will just diminish the longevity of the equipment, increase the cost per unit, and make them less accessible to the average person.
The problem is, this isn’t really up to consumers or even companies, as alluded to in blog post. Investors push for the inclusion of such features because they’re ether convinced it’s what must be done to compete, opens avenues for future subscription fees, or just because they’re invested in the company that makes the parts that enable the features.
It’s a structural issue in how investment and funding is done, and regulation will only do so much to counter the natural tendencies of the business world. We need different ways to get investment in to the production of these kinds of products.
